The NCAA recently announced that college football teams could have on-field sponsorship for regular-season football games.
As fans flock back to their favorite stadiums and their season-ticket seats, the fields they have grown so accustomed to won’t only have new conference logos but might also have some commercial logos strewn around the yard lines.
So, while Darrell K Royal Memorial Stadium and Joe Jamail Field prepare for their first season in the SEC, which companies should find a home for their logos on the Longhorns’ grass?
3. YETI
Fans can already see YETI coolers sprinkled around town and the logo all across the University of Texas campus.
The Longhorns have had a long-lasting sponsorship deal with YETI, which started in Austin, and the brand has bought advertisements at DKR, Disch Falk Field (baseball), and McCombs Field (softball).
2. Dell
Dell Technologies and computers were started in Austin, by a University of Texas Student; Michael Dell.
Laptops, tablets, and computers from the company are already all over campus so it would only make sense for Dell to officially put its name on Joe Jamail Field.
1. H-E-B
H-E-B started in Kerrville, just two hours away from UT’s campus and DKR Stadium. The popular grocery store has exploded acorss central Texas, particularly in Austin.
The grocery store logo can be seen around town, and near campus, but doesn’t have its name on the Longhorns’ turf quite yet. It’s only logical that the store students and athletes buy their ramen at would have its name at DKR.
College football has changed a lot over the past few years with the inception of NIL, EA Sports College Football 25 being released, and school’s being allowed to directly pay their athletes.
On-field logos and sponsorships are just the latest adjustment fans will have to get used to as they support their favorite college teams.
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