Nelly Korda isn’t just winning tournaments—she’s building an empire.
Her 2024 earnings hit $14.4 million, thanks to seven LPGA victories, including $1.8 million from the Chevron Championship, and lucrative endorsements with brands like Nike, TaylorMade, and Rolex.
Compare that to Lydia Ko’s $12 million career haul, and Korda’s business savvy shines. Her social media presence, with a million Instagram followers, fuels her marketability, with posts averaging 50,000 likes—double Ko’s. “Korda’s appeal is global, making her a top earner in women’s sports,” says sports marketing expert Sarah Klein, noting her $5 million in endorsement deals in 2024 alone.
Korda’s rise mirrors trends in women’s sports, where visibility drives revenue. Her Met Gala appearance and Olympic gold boosted her brand, while her on-course dominance—first in greens in regulation, second in putting—ensures longevity.
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