Meghan Markle has entered 2025 with a bang as she returned to social media and released a new Netflix show trailer, and an expert says this is the Duchess ‘reclaiming her identity’
The Duchess of Sussex is setting her sights on 2025 as a breakthrough year. Despite Prince Harry and Meghan Markle stepping back from the Royal family for a calmer life in California, Meghan made an explosive comeback to social media this week, causing a virtual stir with her return following a five-year break.
On New Year’s Day, 43-year-old Meghan unveiled her new Instagram presence with the username @meghan, sharing a charming video that shows her sprinting along the beach to etch “2025” into the sand. The clip was filmed by Prince Harry close to their Montecito home. And the video wasn’t the only fresh start Meghan had in store as she also dropped the news of an upcoming Netflix food series titled With Love, Meghan just days later. Now, a source suggests this unexpected pivot in Meghan’s branding could be broadcasting a potent message – one that might not be immediately obvious to all.
“Meghan has been taking the past year to work on her brand and try to move on from the drama surrounding the royal family. She is still angry about how she was treated but she’s realised that the public have grown tired of them slating the royals constantly and that in order to have a long career in the media, she needs a fresh start.
“Not using her title was very important to her as she can’t be accused of cashing in on her Royal connections and she wants to be known just as Meghan – it’s all part of her brand launch. She wants this to prove to Netflix bosses that she is a bankable star in her own right and she wants viewers to warm to her again.”, reports OK!.
Brand expert Denise Palmer-Davies, director of female-led PR firm Borne Media, agrees that this could very well be a move to win back the public and become a “major asset” again. She told us: “Meghan’s relaunch of her Instagram account is a strategic move, meticulously planned over many months. It serves as a subtle yet clear message: ‘I’m still here, I’m independent, and I’m not going anywhere.'”
“By returning to social media, Meghan has the chance to offer a more personal glimpse into her life, making her appear more relatable and approachable. Meghan needs to shift public perception, and no platform is better suited for this than social media. Traditional face-to-face interviews just haven’t worked in enhancing her likability, but social media-if used effectively-can offer a fresh start,” she continued.
Leave a Reply