High Rock Vodka officially announced  Partnership with top driver

 

Knoxville, TN – Sugarlands Distilling Co., makers of High Rock Vodka, is shifting gears with a new partnership with JR Motorsports driver Sam Mayer. The premium vodka brand will be the primary partner of the No. 1 Chevrolet for the NASCAR Xfinity Series event at Atlanta Motor Speedway on September 7.

 

Sam Mayer, a six-time NASCAR Xfinity Series race winner, has already scored two victories this season. The 21-year-old driver is thrilled to have High Rock Vodka on board. “I’m excited to represent High Rock Vodka and Sugarlands Distilling Co.,” said Mayer. “Their commitment to quality and excellence aligns with my own goals on the track.”

 

High Rock Vodka is a handcrafted, small-batch spirit created in collaboration with NASCAR Hall of Famer Dale Earnhardt Jr. and Amy Earnhardt. Distilled seven times and triple-filtered using the Lincoln County Process, High Rock Vodka is made with 100% corn and crisp, clean water from the Great Smoky Mountains.

 

“We’re proud to partner with Sam Mayer and JR Motorsports,” said Greg Viviano, President of Sugarlands Distilling Co. “Sam’s talent and dedication to his craft mirror our own commitment to creating exceptional spirits. We’re looking forward to a successful partnership.”

 

The No. 1 Chevrolet will feature the High Rock Vodka logo prominently for the Atlanta Motor Speedway event. Fans can also look forward to special promotions and giveaways from High Rock Vodka throughout the race weekend.

 

This partnership marks an exciting milestone for High Rock Vodka, which has been making waves in the spirits industry with its smooth, approachable flavor and sleek packaging. With Sam Mayer behind the wheel, High Rock Vodka is ready to take the checkered flag.

 

*About Sugarlands Distilling Co.*

 

Sugarlands Distilling Co. is a craft distillery located in Knoxville, Tennessee, producing a range of spirits including High Rock Vodka, Sugarlands Shine, and Roaming Man Whiskey. Sugarlands Distilling Co. is committed to creating exceptional spirits that showcase the beauty of the Great Smoky Mountains.

 

*About JR Motorsports*

 

JR Motorsports is a professional racing team competing in the NASCAR Xfinity Series. Founded in 2005 by Dale Earnhardt Jr., the team has earned multiple championships and wins with drivers including Sam Mayer, Justin Allgaier, and Noah Gragson.